Editorial Guidelines
At Epoxy Flooring Auckland, our reputation is built on trust, precision, and consistent delivery of high-quality flooring solutions. The way we communicate—whether online, in proposals, or through marketing materials—is just as important as the workmanship we bring to every project. These Editorial Guidelines outline how we present ourselves in writing, how we represent the company’s values, and how all published content must align with the standards our clients expect.
These guidelines are intended for our internal team, contractors, digital partners, and any contributors creating content under the Epoxy Flooring Auckland brand. Every message, article, or update should reflect who we are as a company: professional, reliable, and dedicated to improving spaces across Auckland.
1. Purpose of Our Content
Our business content exists to:
- Showcase the quality of epoxy flooring services we provide.
- Educate clients about the benefits of epoxy flooring in residential, commercial, and industrial environments.
- Provide clear information that supports customer decision-making.
- Reinforce our position as a trusted, professional flooring provider.
- Encourage clients to reach out for consultations, quotes, and services.
Every piece of communication should connect back to our mission: delivering durable, stylish, and safe flooring solutions that add long-term value.
2. Core Values to Reflect
Whenever we communicate as Epoxy Flooring Auckland, we must ensure that our values are front and centre:
- Professionalism: Tone should always be respectful, courteous, and business-like.
- Clarity: Use simple, direct language—avoid unnecessary jargon that could confuse clients.
- Trust: All claims should be honest, accurate, and supported by experience or industry knowledge.
- Consistency: Ensure our message remains aligned across the website, social media, proposals, and customer updates.
- Expertise: Position the business as knowledgeable and dependable, but approachable.
3. Brand Voice and Tone
Our communication style is professional but customer-friendly. We speak with confidence, but not arrogance.
- Approachable Expert: Clients should feel they are dealing with flooring specialists who can explain solutions clearly.
- Positive & Solution-Oriented: Focus on what we can do for clients, not what they cannot do themselves.
- Local & Trustworthy: Emphasise our role in serving Auckland’s homes, businesses, and communities.
- Supportive: Encourage customers by providing guidance, reassurance, and next steps.
Example: Instead of saying, “This floor will never fail,” we say, “With the right preparation and maintenance, this flooring can last for decades.”
4. Accuracy and Reliability
Our clients depend on us for honest advice. All business communications must be accurate and transparent.
- Provide realistic timelines for installation and curing.
- Be clear about maintenance requirements.
- Avoid making guarantees we cannot support.
- Ensure information reflects New Zealand standards and conditions.
Trust is central to everything we do at Epoxy Flooring Auckland, and accuracy in communication is non-negotiable.
5. How We Present Services
Whenever we write about services, they should be presented with professionalism and customer focus.
- Clarity First: Clearly outline what each service includes—e.g., garage floors, decorative epoxy, non-slip surfaces, commercial and industrial flooring.
- Benefits-Oriented: Focus on what the client gains—durability, hygiene, safety, and style.
- Customer Relevance: Highlight how services solve common issues, such as cracked concrete, unsafe surfaces, or outdated finishes.
- Tailored Approach: Reinforce that each project is customised to the client’s space and needs.
6. Structure and Readability
Our business content should always be easy to navigate.
- Use clear headings and subheadings.
- Keep paragraphs short (2–4 sentences).
- Use bullet points or numbered lists where appropriate.
- End with a call-to-action (CTA) encouraging contact or consultation.
This format helps busy clients quickly find the information they need.
7. Calls-to-Action
Every piece of content should guide clients toward the next step. Strong CTAs include:
- “Contact us today for a free consultation.”
- “Request a quote for your project.”
- “Learn how epoxy flooring can improve your space.”
These should be confident, clear, and easy to act on.
8. Visual and Media Standards
The way we use photos, graphics, and videos also reflects our brand:
- Always use high-quality images of real projects where possible.
- Ensure photos are well-lit, sharp, and demonstrate both process and results.
- Avoid stock imagery that looks generic or misleading.
- Provide alt text for accessibility and SEO purposes.
- Images should represent workmanship and professionalism consistent with Epoxy Flooring Auckland.
9. SEO and Online Discoverability
To ensure customers find us online, content should be search-friendly but natural.
- Integrate keywords like “epoxy flooring Auckland,” “garage epoxy,” “industrial epoxy coatings,” and “decorative flooring” where appropriate.
- Write meta descriptions that are informative and encourage clicks.
- Use internal links to connect related service pages, FAQs, and the contact page.
- Prioritise user experience—SEO should enhance, not compromise readability.
10. Professional Standards for Contributors
Anyone writing or producing content for Epoxy Flooring Auckland must adhere to the following standards:
- Originality: All content must be unique. No plagiarism or duplication from competitors.
- Citations: If statistics or technical data are included, they must come from reputable sources.
- Ethics: We do not misrepresent services or results.
- Review: Every piece of content must be checked by an editor before publishing.
11. Accessibility and Inclusivity
Our communications must be inclusive and easy for everyone to understand.
- Use plain English and explain technical terms simply.
- Write in a way that can be understood by readers without specialist knowledge.
- Ensure online content is mobile-friendly and accessible for assistive technologies.
- Be respectful and inclusive in all language and imagery.
12. Content Categories
Most of our business communications will fall into these categories:
- Service Explanations: Clear descriptions of the flooring solutions we offer.
- Guides and Tips: Practical advice on flooring care and maintenance.
- Case Studies: Showcasing completed projects and client results.
- Promotions and Offers: Sharing seasonal deals or service packages.
- Company Updates: Announcements about new services, tools, or team growth.
13. Editorial Workflow
To maintain consistency, all business content follows a simple workflow:
- Draft: Created by a writer or contributor.
- Review: Checked for accuracy, tone, and professionalism.
- Edit: Adjusted for readability, SEO, and clarity.
- Approval: Final sign-off before publishing.
- Update: Content reviewed regularly to keep it current.
14. Communication Across Channels
The same professionalism applies across all channels:
- Website: Clear, informative, and service-focused.
- Social Media: Friendly, engaging, and approachable, but still professional.
- Email: Polished, personal, and helpful.
- Print Materials: Concise, visually strong, and aligned with our brand identity.
15. Longevity and Updates
Our content should remain relevant for as long as possible. However, flooring technologies and client expectations evolve.
- Articles and pages should be reviewed every 6–12 months.
- Corrections or updates should be made promptly.
- Evergreen content (e.g., care guides) should be regularly refreshed with new insights.
16. Contribution and Collaboration
We welcome contributions from team members and trusted partners who bring valuable insights. Anyone contributing should:
- Share real experiences from projects.
- Focus on solutions and outcomes.
- Ensure accuracy and clarity.
- Be open to editorial review and adjustments.
Contributors must remember that every piece of content represents Epoxy Flooring Auckland and the standards we uphold.
17. Final Responsibility
All content created, published, or distributed is the responsibility of Epoxy Flooring Auckland. We reserve the right to edit, update, or remove any content that does not meet our standards of accuracy, professionalism, or business alignment.
Contact Our Editorial Team
Do you have an idea for content that could help our clients, or want to contribute an article about epoxy flooring solutions? We’d love to hear from you.
📧 Email: info@epoxyflooringauckland.nz
🌐 Visit our Contact Page to connect with us directly.
